Work Experience / Resume

I was introduced into the insurance business in 2004 by my current manager, Raymond Leong who was my trusted family agent. A 9-to-5 job had taken much from my children growing up time and entering into the insurance business was one of the fastest jobs that I could switch to, from employed to self-employed, and allowing me to have a flexi-work-family schedule where my time could be arranged and decided by me.

What keeps me going since then? First, my clients. A simple thumbs up by clients or their kind referral makes me do more for them, each time. Next, this work gradually became part of my life. I enjoy the time meeting up with friends who became clients and referrals who became my friends. My life became warmer with more people surrounding me and more fulfilling when I see the financial solutions are working out well with my clients.

This business has also widened my perspectives under my personal talk events, My Talk Series where I conduct and engage financial education to corporations and associations.

Years in financial planning: Since 2004

2000 – 2004 : Corporate Affairs Manager, KhattarWong
1992 – 2000 : Prosecutor and Head of Operations Support (CPF Recovery), CPFB

Areas Of Specialty

My clientele is mostly PMETs. I enjoy talking to them, about their work and the businesses they are in. My areas of specialty include:

• Life Insurance
• Health Insurance
• Corporate Insurance
• Investments

Awards + Achievements

Top PRIDE Financial Planner 2022 - 1st Runner Up ^new
AXA Signature - 2022 ^new
Top PRIDE Financial Planner 2021 - Winner
Recipient of AXA Top Life Agent achiever in General Insurance in 2017, 2018, 2019 & 2020.

What I am passionate about

I think my “talents” have been much posted on Facebook with my passion for art, cooking and ukulele.

I have been heading a ukulele interest group in my neighbourhood since 2012. This ukulele interest group welcomes any person from all walks of life who have an interest in music, to share and learn from one another.

I love arts and enjoy cooking. I also co-started an art education centre for children since 2010.

My parents are my source of inspiration. My dad worked hard, building a small business from scratch. His ever-givings and dedications to the community for the past 40 years and still continuing so, leaves a deep impact on me. He is always happy and never stops learning. He learns the use of smartphones and enjoys his time on social media.

My mom dedicates her life to her children. Her resilience in doing what she loves shines through all these years. Not once a complaint from her, no matter how tough times were.

I’m thankful that Raymond led me into this exciting journey. The people at Alliance Organisation have a heart of compassion, caring for the one another and believing in everyone in doing their best. The collective joy when one does well is apparent in the team and makes me proud to be part of it.

My agent, Hoon Lay, is the BEST. She is very professional and provides great service as an insurance agent. Hoon Lay is always helpful and has an answer for me whenever I need help. Hoon Lay, you Rock!

– Jenn

Hoon Lay was referred to me when my previous agent left and she has been my trusted financial adviser for many years. She manages all my investments and insurance and provides sound advice. She is extremely hardworking, patient and clear in her explanations. On a personal front, she is a person of many talents from art to music to cooking and inspires me with her energy. She will be an asset to anyone planning out his/her financial future.

– Pauline

Hoon Lay, referring a fellow doctor to you, after I shared that you managed to help us claim from the closure (circuit breaker) period."

– Dr Elias Tam, a corporate client.

I just wanted to express my gratitude & appreciation to Tan Hoon Lay. Over the years, Hoon Lay has been the person I go to whenever I have a problem. She is very prompt in answering my questions and concerns. I have had a knee surgery recently, her follow-up and help in sorting out my insurance claims has been excellent. She’s kept me updated throughout the whole claim’s status process, and I have full confidence in her. I am fully satisfied with her service and she will be my insurance agent for years to come.

– Agnes Lee

Despite the company's small size, Hoon Lay assisted us with all our insurance needs by giving us her personal attention. The true test of insurance is having a partner that stands by you when things go wrong. Hoon Lay provided us with the best possible support when my colleague had an emergency and she assisted with the submission and final settlement of our insurance claim. As our company has grown, we have come to regard Hoon Lay as a trusted business partner.

– From a corporate client.