Introduction  |  Track Record  |  My Story  |  Testimonials  

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Introduction  |  Track Record  |  My Story  |  Testimonials  

Work Experience / Resume

I decided to become a full-time agent when my University mate Lilian told me: Just get certified first, and you will get to meet people. it’s fun! What a reason, haha. But fast forward 30 years, it is one of the best decisions I have made.

When I realized what insurance is all about, I told myself - I want to be a sought-after agent and not one that people will run away from. I will change the way people look at insurance planning for themselves. Financial planning is not just an Art or a Science nor is it Dollars and Cents. There is simply so much emotions behind it to construct a truly responsible plan.

I am a strong advocate of comprehensive estate planning. The market place is filled with fragmented financial plans with no strategy nor suitably applied solutions. The mission to protect is very strong in my blood. My conviction to educate families to protect themselves adequately so that their plans could withstand any financial storms, is what keeps me going.

A good financial plan starts at home. When a family does it right, it positively impacts all the members within the nucleus and even the extended family. Most people buy anything their friends or the banks recommended and end up having ill-fitted, piece-meal solutions. Planning RIGHT from the start gives you that 100% peace of mind. Regular re-visiting to your plan is also essential to ensure the good health of it.

I enjoy it most when I can help each client holistically over the years, completing their dreams to financial freedom.

At Alliance, I am very proud to say we have an extremely well-organised database that allows every FP to pull out information anytime for things to run smoothly. Some of my clients actually rely on me when they want their medical records :D

Years in financial planning: Since 1989

Areas Of Specialty

Most of my clients are families and business owners. Many of them are friendships that I built since school days and they knew me even before I joined the business. Today I work mainly with people who are referred to me as we are already aligned in our mission and they appreciate the way I work. They know that I am not a fly by night nor product peddling advisor.

I love to work with the business owners and entrepreneurs as they have “the sky’s the limit” mentality. Most of them are Positive. Resilient. Visionary and we always talk about growth and business potential.

They could spin off new ideas to face challenges and overcome difficulties. These are all unique experiences that you see in real businesses and not in books or sales theory. And that invigorates me.

  • Comprehensive Insurance Planning
  • Estate Planning
  • Advising SME Owners

Awards + Achievements

Million Dollar Round Table 2021 - 2022 new
AXA Signature Financial Planner 2017 - 2022 new
AXA Star Club Qualifier 2009 – 2019, 2021
AXA Million Dollar Club 1996, 2020
AXA Long Service Award 2020 (30 Years)
AXA Quality Club Qualifier 2015, 2016, 2017, 2018
Top General Insurance Award 2018 (3rd Runner Up)
AXA Financial Planning Awards 2004, 2005, 2006, 2007, 2008
CEO Challenge Shield Winner 1995 (Agent Category)
CEO Challenge Shield Winner 1994 (Agent Category)
Million Dollar Round Table 1994 (1st Qualifier in Organisation)
Top Agent of the Year 1993 (Agents Category)
AXA Financial Planning Award 2006, 2007, 2008
AXA Million Dollar Club Member 2000, 2001
TOP Financial Plan (Group - ChFC) March 2007

         
Introduction  |  Track Record  |  My Story  |  Testimonials  

What I am passionate about

I am passionate about life and the pursuit of knowledge. To me, life is great and we only have one life. I choose to live intentionally because YOYO (You are On Your Own) and YOLO (You Only Live Once). Love God, love people and give your best in all that you do.

I started this beautiful insurance business in the late 80s and it allowed me to live my life dreams quickly such as paying off my PSC school loan, provided regular monthly allowance for my parents, bought my first house and renovated it, got married with a decent honeymoon, bought my first car when I got my driving license…If I were to stay in that brief stint of an admin job, I will probably still be single today. 😊

My greatest loves are reading and swimming. Reading is my First love. Words are powerful and they inspire me daily. I just pray that I will have a good pair of eyes to last.

Swimming is my Other love. A dip in the pool is always liberating for me. It refreshes me and takes away all my daily stresses and pressures!

I love music and songs. If God give me a good voice, I will be a singer! I love both English and Chinese songs, oldies, pop country, love songs, hymns. One of my favourite singers is Anne Murray - Nobody loves me like you do. Hmm. Oh. YELLOW POLKA DOT BIKINI. Lol.

The most boliao thing I like to do is to press bubbles on those protective plastic covers, the kind you get when you buy a TV set. It goes piak piak and it’s extremely satisfying.

Other boliao thing I do is playing Jewel Blitz on my phone. Breaking the record helps me relieve the occasional stress. Very boliao but simply enjoyable.

I love going to work and see my colleagues. Alliance is the ONLY inter-generational organisation in AXA. Our team has the young advisers in their 20, 30, 40 and the veterans in the 50’s. Most of our FPs are with us for at least 5 years. I’m very proud and blessed to be here.

My workplace buddies includes Lilian (the university mate, yes) - our adventures started in the 90s, singing well into the night. Joyce, my forever lovely disciple, enigmatic and is full of surprises. And, Pling (short for Pei Ling) is my sweetest, kindest, most helpful evening office and convention companion.

         
Introduction  |  Track Record  |  My Story  |  Testimonials  


Alison is a very upbeat and cheerful person. She’s cheerful, funny and patient. She is someone with a personality that you will enjoy talking to and hanging out with her if you have time after your insurance consult! She is well-networked – even if something’s not under her portfolio, she gets you someone you can trust, who does. Alison shows up, fully. She is one of the rare agents who did not dabble here and there but solely on insurance which I appreciate. It shows a genuine dedication to the craft. Being intelligent and focused, I would say she displays a lot of empathy and she has a kind heart. All the ingredients I would like, as my FP.

– Josephine Chia



Dear Alison, Congratulations! You are most deserving of this long overdue acknowledgement for your high standards of professionalism and commitment to your clients and in your career all these years. Your continuous dedication to clients, business excellence and educations just reaffirms my complete faith in you. I know my financial affairs are in good hands as you would always have my best interests at heart and I gladly recommend your services whenever possible. I would like to take this opportunity to express my thanks for the work you have done for me and my family. I will continue to rave about your services!

– Catherine Chung



1. Alison is very knowledgeable about a full range of insurance types and investments, and very attentive.

2. She has provided my husband I both personal insurance and products to support our businesses. Including home and contents, keyman accident and health insurance.

3. Alison once sat with me for almost a day to go through insurance requirements across my business and home life.

4. Alison is very diligent in understanding my needs and proposing suitable products. She helps me manage claims, I only need to call her for health or home issues and she handles all the paperwork.

5. Congratulations Alison for being selected for AXA Signature 2018, great recognition for your hard work

– Fiona Nixon



I have met Alison about 20 years ago through a mutual friend. Over these years, she has been very sincere in her engagement with me, never forgetting to keep touch with me and always working with me to analyse my coverage and priorities with my changing needs. I actually treat her more as a friend, than just a financial planner. I will definitely recommend her to my friends!

– Chia Sock Ker



Alison has been helpful, professional with great product knowledge, has excellent customer service, high energy level & fast response. You will recommend me only the products that best suit my needs. I sought your advice on various issues, not necessarily insurance related. You would always go beyond your duties to find me the answers. I truly appreciated it. You are an agent who works with passion and always put the needs of clients first. If I have any queries related to insurance, you are always the one I will call. I will certainly recommend you to my friends, telling them that they can be rest assured that their insurance needs/claims will be well taken care of by you if they engage you as their agents.

– Jaslyn Ong



Once again Congratulations and you deserve a place in AXA Signature. I can recall vividly the first time I met you at my sister Jenny Pang’s home at Bukit Batok in the night. Jenny’s husband Chua had a massive stroke in July 2015 and is now in a nursing home, in a vegetative state with no hope of recovery. Chua had bought 3 AXA policies from another agent many years ago. You were sent to meet us to help sort out the 3 policies as we contacted AXA.
You were helpful, assuring and clear in your explanations and genuine in following up with our many questions. It was a very painful and distraught time for Jenny and our family. Thank you for the care and sincere help you have given to Jenny. Jenny Chua do not have any children. You have given so much of your precious time in the night which is meant for your own family. All 3 policies had been settled and already paid to CPF as Chua bought with CPF funds. It helped Jenny to pay his monthly nursing home full care around $5000.00!

Recently you have given your precious time to spent with my daughter Dr. Josephine Lo to settle issues and frustrations left behind by your ex AXA agent who was recommended by me to my daughter. You gave Josephine trust in your company again and you held AXA high for what it stood for highest standard of professionalism, compassion and care for customers with an extra mile! Josephine truly appreciates your time and professional effort and a good listening ear.

You have now a new customer with confidence. As grandparents we bought a policy for Josephine’s son Jacob when he was one month old on February 2016 as a gift with your ex AXA agent. We are glad that you will be handling this policy for Jacob. And we are sure there will be many more to come. We wish you Good Health Good Life and Great Success. AXA is privileged to have you on their SIGNATURE Team.

– Lucy Lo



Alison has been my Financial Planner for many years, and throughout the whole period, she has always been a very reliable and professional consultant. Due to her diligence and her going the extra mile for her clients, she has achieved award after award, which is not surprising given her dedication. With her taking care of the policies I have with her; I have no worries as I know she is very responsible and will deliver. She is highly recommended and deserves the highest award!

– Millie Low



We have just returned from our holiday in Australia recently. It is your professionalism that makes us confident to leave our home and know if something negative befalls our home, we are well insured. I would like to thank you for your services. You are always so efficient and attentive. Your warm character is evident, and a wonderful bonus when spending hours to assess our collection. You always go the extra mile, and we really appreciate your effort! You are the most attentive insurance agent we have dealt with.

– Jill Morgenroth